For employees with an idea
Start your business. Keep your job.
A step-by-step plan for building a business on weekends: test the idea, find paying customers and prove it works before you hand in your notice.
Free demo: 3 short lessons, about 25 minutes. No card, just your email · Watch the preview
The route
You want your own business. You can’t afford to bet the mortgage on it.
The noise
Passive income templates, network marketing, seven-figures-overnight schemes. Most of it is sold by people whose real business is selling the advice.
The stakes
A good salary, a family, real commitments. Jumping in the deep end isn’t an option, so the idea stays an idea.
The other way
Build methodically on weekends. Only leave once customers are paying and the numbers cover your life. By then it’s an easy decision.
Free demo
Try three lessons before you spend a dollar.
Turn a skill and a problem into ideas worth testing. You don’t have to be first.
Find out in ten minutes, on the back of a coaster, whether an idea can pay you.
Work out your runway and set the number that makes leaving your job safe.
Inside the course
13 lessons. 14 weekends. One business you can test before you leap.
Every weekend ends in a worksheet you fill in, not just read.
Use AI to research, build and sell faster, with a ready prompt in every lesson.
Scenarios, calculators and quick checks, so you practise each idea as you learn it.
Go at your pace and come back when you need it.
Book a one-hour call with Sam and Tom to test your idea. Book a consult
Who’s teaching
We built a multi-million-dollar business from nothing. We made the expensive mistakes so you don’t have to.
Sam Dean and Tom Shugg started their own education company at 27 and bootstrapped it into an international business that still runs today. This course isn’t how we make our living. It’s the method we’ve used to mentor friends who wanted out of their day jobs without the risk.
If you want to build the next unicorn, this isn’t for you. If you want a business that pays for the life you want, it is.
The Safe Start-Up
- All 13 lessons and 14 weekend worksheets
- AI shortcuts in every lesson
- Lifetime access
- Option to book one-on-one time with the founders
- Early access to future seminars
Secure checkout by Stripe · Full refund within 3 days
Questions
What if I don’t have an idea yet?
That’s where the course starts. Good ideas come from a method, not a lightning strike, and the second lesson walks you through generating a few you’re excited to test.
How much time does it take?
It’s built around weekends. Each session has a short interactive lesson plus a practical worksheet, and you can move faster or slower to suit your life.
Do I need to be good with AI?
No. The AI co-founder lesson starts from scratch, and every lesson gives you a prompt you can paste straight into ChatGPT, Claude or Gemini.
Is there a free trial?
Yes. The free demo gives you three short lessons from the course, about 25 minutes in total. You don’t need a card. Enter your email, open the confirmation link we send you, and choose a password. The demo opens in our course platform.
Can I get help beyond the course?
Yes. You can book a one-hour video call with Sam and Tom at any stage to talk through the viability of your idea. It’s US$149 and paid when you book.
What if it isn’t for me?
Ask within 3 days of paying and we’ll refund you in full. See our terms.
How do I get access after I pay?
Checkout is handled by Stripe. When your payment goes through, we add the full course to the login that matches your checkout email, usually within a few minutes. If you tried the free demo, pay with the same email and the course appears next to it. If you don’t have a login yet, we email you an invitation to set a password. Nothing after 15 minutes? Check your spam folder, then email support@thesafestartup.com.